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The World Air Cargo Organisation (WACO) is urging logistics provider to digitalize its operations or risk being left behind.

During WACO’s Extraordinary General Meeting (EGM) in Bangkok, Lars Jensen, founder of SeaIntelligence Consulting, told delegates that currently, digitalisation has moved beyond the experimentation phase and is now delivering real results to logistics companies who have embraced it.


“Digital and IT tools that deliver digitalisation solutions have reached maturity and are being put to use by small and large logistics players,” Jensen said. “Forwarders now need to start looking at the tools that are available to them and make informed decisions on which tools to use for targeted enhancements to their business processes.”

He added that freight forwarders should be concerned about looking at different digital tools and examining how these will change the way to do business.

“It’s time to take the conversation away from buzzwords and technicalities and talk about how digitalisation can work for your business, and what results digitalisation will deliver,” Jensen said.


Earlier this year Jensen told delegates that now was the time to embrace digitalisation or get left behind, at WACO’s Annual General Meeting (AGM) in Limassol, Cyprus.

Richard Charles, CEO of WACO said the recently concluded WACO EGM event — hosted 97 delegates who took part in over 1,300 bilateral meetings — and gave delegates networking opportunities to grow their businesses.

As global political instability continues to impact trade, it is now even more important that independent freight forwarders take full advantage of the benefits digitalisation has to offer, give members valuable opportunities to grow their business, through networking at bilateral meetings, and insights into the latest trends at talks and workshops by industry thought leaders.

Digitisation is the process of turning analogue information into digital information, for example using Electronic Air Waybills (eAWB)s instead of paper Air Waybills (AWB)s. Digitalisation tools and systems use the data created through digitisation to provide insights and enhancements to business processes.

(Article first published on asiacargonews.com on November 15th, 2019)


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